Public Square Project is a non-profit organization focused on encouraging voter turnout. In the run up to the 2020 election, they launched poster campaigns in select major cities to motivate young newcomers and drive record-breaking participation in the swing states that needed it most.
I was tasked with creating a design to run in Atlanta, Georgia, and Outkast immediately came to mind. The design references Andre 3000's classic acceptance speech from the 1995 Source Awards and the duo's Stankonia album cover. These two elements combined to create a regional call-to-action in hopes of inspiring a new generation to make their voices heard.